If you’re looking for some great advice on how to recruit marketing talent during Covid-19, why not check out this great article by Matt Shealy for TLNT.
Matt is the President of Chamber of Commerce, who specializes in helping small businesses grow online while facilitating the connectivity with 7,000 Chambers of Commerce worldwide.
Matt’s article for TLNT breaks down the difficulties to recruit marketing talent during the Coronavirus. For many companies, one of the first things to get cut is marketing expenditure during difficult times. This can then result in laying off highly talented marketers. The flip side to this though, is that creates a significant opportunity to recruit freelance marketing talent from a much larger talent pool.
Key ingredients that need to be in place to attract and retain the right talent according to Matt include:
- The correct workplace culture
- Skill gap analysis
- The human touch with the team
People want to work at a place that produces good quality work and makes a difference. They want to know that their work matters. For marketers, they have to know they have a seat at the table. In other words, a place where marketing isn’t just seen as a cost center, but as pivotal to company success. This is crucial for creating the type of company culture that cultivates talent and inspires them to do their best work.
Click the link below to visit the TLNT website and read the article in full to help you to attract the top marketing talent and keeps them engaged.